Why most wipes called flushable aren't
96% of wipes sold worldwide are not independently tested. They're made from plastic fibres that don't break down. They cause fatbergs. Kind Wipes are different — and IWSFG certification proves it.
96%
of wipes called flushable have no IWSFG certification
$1B+
spent annually on fatberg removal worldwide
250+
water authorities trust the IWSFG standard
The toughest flushability test on earth — and what makes it different.
6-hour test
Real sewer simulation, not a lab shortcut. Double the duration of the older GD4 standard.
Zero plastics
100% natural fibres mandated by certification. No synthetics permitted.
250+ authorities
USA, UK, Canada, Australia, Japan all follow the IWSFG standard.
Legally mandated
US courts ruled IWSFG required for flushable claims in 2026.
Side by side with standard imported brands.
IWSFG certified · plastic-free · delivered on subscription worldwide
